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Certified Digital Marketing Specialist in Search marketing

This dynamic specialized online search marketing course covering SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Objectives:
  • Rise up in Google rankings and become
    the go-to brand or authority
    Master the practical stuff. This course
    merges thought leadership and the
    technical skills, tools and tactics you
    need to get the job done. We give you
    everything you need to plan, implement
    and measure an effective SEO campaign
    – to make your brand seen
  • Create and position content which
    ultimately leads on a journey to
    conversion. It’s about context and
    relevance. Together they make meaning.
    And inspire behavior
  • Scatter seeds in millions of minds. Many
    will bear fruit
  • Optimize your website. Create a smooth
    and effective consumer journey
  • Measure more. Succeed better. Apply
    key search marketing campaign metrics,
    performance analysis and campaign
    optimization for higher conversion rates
  • Make an entrance

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Duration: 30 hours