Certified Digital Marketing Specialist in Search marketing

This dynamic specialized online search marketing course covering SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Objectives:

• Rise up in Google rankings and become
  the go-to brand or authority
  Master the practical stuff. This course
  merges thought leadership and the
  technical skills, tools and tactics you
  need to get the job done. We give you
  everything you need to plan, implement
  and measure an effective SEO campaign
  – to make your brand seen
• Create and position content which
  ultimately leads on a journey to
  conversion. It’s about context and
  relevance. Together they make meaning.
  And inspire behavior
• Scatter seeds in millions of minds. Many
  will bear fruit
• Optimize your website. Create a smooth
  and effective consumer journey
• Measure more. Succeed better. Apply
  key search marketing campaign metrics,
  performance analysis and campaign
  optimization for higher conversion rates
• Make an entrance

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Duration: 30 hours