With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.

Key skills and competencies you will gain

• Customer Journeys
• Web Concepts and Terminology
• User Experience
• Social Media
• Social Customer Service
• Data Security
• Data Analytics
• Reporting Data

Target Audience

• Anyone who knows there’s a bigger game
  out there and wants in
• Experienced professionals who’ve taken their
  vision as far as they can go without digital
  skills – and plan to fix that
• Entrepreneurs who want to be more
  entrepreneurial
• Inspired career changers
• Sales, Finance or HR professionals
• People who need to speak to people. All the
  big and relevant conversations are happening
  online. So too are the smaller, intimate but
  hugely important ones where the service
  experience happens
• Anyone working in a customer-facing role
  responsible for dealing with queries or
  complaints
• People who work with data (e.g. operations,
  purchasing, production)
• Talented people who know that Certification
  makes doors open

• How consumers think, feel and behave in
  this new digital age
• How does your brand work on digital?
  How to create a presence that people
  engage with
• Social media because we are social
  animals. How social means your brand
  travels further and better – and how to
  make it happen
• Social media as a new and terrific
  customer service channel
• The challenges, risks and reputational
  issues that affect organizations. How to
  take charge of your brand narrative and
  respond to challenges
• The digital mindset. A new way to achieve
  business goals
• All kinds of tech tools and clever tactics to
  create, implement and measure effective
  digital campaigns